REWORK By Jason Fried, David Heinemeier Hansson. | BOOK SUMMARY IN HINDI | part - 2

           Andaza lagana galat sabit ho sakta he,aur akshar galat hi hota he, is sachhayi ka dhyaan rakhe is risk ko kam karne ke liye. aap apne samay ko chote chote timesframes me baant de. is bat ka bhi dhyan rakhe ki aap ki to-do list manageble ho.bade faisle na le unse wapsi karna bht muskil hota he.is liye chote faisle le jin me jarurat padne par asani se sudhar kiya ja sake. Aise goal set kare jinhe aap hasil kar sakte ho. dusro se sikh hasil kare par unhe copy na kare. kisi baat par jung shuru kijiye , yaad rakhiye competition kabhi bhi aap ki product ki khaasiyat ko copy nahi kar sakta. yad kare apple vs pc commercial hamesha kisi baat ke liye stand kare . aur kisi side ki himayat kare. competition me jyada behtar parinam dene ke bajay aap kam feature wale product par bhi focus kar sakte he. jaruri nahi kisi competition me kisi product me 4 features he to aap aap ke product me 5 nikale..aap ka product kam feature ke sath hi simple aur use karne me majedar ho sakta he. zarurat se jyada competition par focus na kare. Hadd se jyada competion par focus karne se aap ke faisle aap ke khud ke nahi rehte. vo sab competition ke dabav me hote he. NO kehne me koi bhi jhijak mehsoos na kare. ek product ki life cycle me aisa samayy bhi aata he jab customer product ko chod deta he. aisa hone dijiye us customer ko jane dijiiye aap ke product ko use karne walo ki sankhya , aap ke product ko na use karne wale logo se jyda hi rahegi..Aisa product banaye jo kam par achha sabit  ho. bajay is ke ki vo store room me dekhne me achha ho. Aapne expireance ke hisab se khud ko dhaliye. aap ko vo sab note karne ki jarurat nahi he jo customer chahta he.

             Ye dekhiye ki kya kisi cheez ko aap bar bar dohrah rahe he. ager haa ? Toh apne product me us feature ko dalne ki  kosis kijiye. lekin sirf usi level tak jaha se aap wapas aa sake. Sabhi companiyo ke customer hote he , kuch lucky bhi hoti he jinke fans hote he.aur kuch bht khushnasib hote he jinke audience hote he .aap customer ke pass jate he par audience khud intazar me rehte hi ki aap kya naya lane wale he. aap apne audience baanye , chahe likh kar , blogging kar kr ..ya koi content bana kar. 

           Aap apne audience ko apne paas bulayiye. apne competitor se jydaa kharch karne ke bajay unse jyda jagrukta failaye .jis ke jariye aap se jyada audience jud sake . dusre se jyada kharc karke aap keval vigyapan hi jyada de sakte he. apni kamiyo ko dikhane se maat dariye. Japanese concept "WABI SABI" bahari chamak dhamak se jyada uniqueness ko mahatva deti he.. leonard koren ka kehna he ki , cheezo ko saaf rakhna achha he par ,par unhe bekar nahi karna chahiye. Drugs bechne wale jante he ki unka product itna behtar he ki log hamehsa uski demand karengy. is liye ve ek free sample de dete he. aap bhi inhi ki tarah kam karke aap ke product ke liye sample banaye .logo ko ager sample pasand aya to ve wapas aap ke pas ayengy.press release ek behatarin tarika he. jis se ki aap logo tak apne baat pohcha sakte he aur log aap ko notice kar sakte he. achhey logo ko hire kijiye . achey writer ko hire kijiye kyu ki jo log likhne me clearity dikhate he unke communication me bhi clearity hoti he.jis tarah aap apne product ka sample utarengy usi tarah hire kiye hue logo ko mini project dijiye.taki aap unki test drive le sake taki aap ye jan sake ve kis tarah apne faisle lete he. sysna aur BMW hiring ke liye yahi tarika apnate he. Kisi pareshani ke daur me imandari aur khule pan ke sath  jawab dehi ke liye tayar rahiye. Exxon company ka 11 mil oil ALASKA  me fail chuka tha. lekin unhone apne logo ko aur apni madat ko us locattion tak pohchane me bht der kar di. news channels bhi pas hi ke gao se khabre de rahe the. unka us location par pohachna kafi muskil tha.akhirkar ek bht bade busines ke nazariye se barbadi ho chuki thi jiska pura media me coverage chal rha tha. Usi dauran AShland oil company ka oil bhi  pittsburgh area me faaile chuka tha. lekin us company ke chairmen JOHN HALL khud us location par gaye aur press se mulakat ki aur sab kuch wahase saaf karne ka wada kiya. 

customer service ke field me der se responce karna aap ko badi pareshaniyo me dal sakta he. Ager aap ko kisi customer se mafi mangni pade to bina kisi shart ke isi me apni zimmedari samajhiye. har member customer se juda hona chahiye .culture ko banaya nahi jata ye to ek jaise swabhav ka hi byproduct hota he. aur ye ek opportunity he. aap culture ko set karne ke liye hadde kayam kar sakte he.par aap logo ko iske liye force nahi kar sakte he. Rockstars ko hire karne ke bajay aisa culture apne company me laaye , ki logo ko rockstar bana de. Apni team me bharosa , swasasan aur jimmedari lane ki kosis  kijiye. Jo bhi kare usme ashaliyat honi chahiye koi jhooti hawabzi na ho. inspiration samay ke sath kharab hone wali cheez he ise isi samay istemal kijiye .ise kisi kone me sambhal kar na rakhe. 

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